article thumbnail

How to Get Started with Performance Marketing

Outbrain

The internet changed forever the way consumers browse and buy products. With affiliate marketing , a commission is earned for the online promotion of the product or service of another company. The affiliate marketer advertises on behalf of the merchant, with the goal of driving traffic, clicks and sales to the merchant’s website.

article thumbnail

PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

In 2019, for the first time ever, digital advertising spend will surpass traditional ad buys , which means that more and more businesses are discovering the value of campaigns like pay-per-click (PPC). Now you can demonstrate very specific and accurate ROAS (return on ad spend) without the guesswork. But let’s not stop there.

PPC 57
article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

They expertly research and select the long-tail keywords that are most often used to search for your product or services. Successful PPC campaigns also need convincing ad copy to get visitors to click on your ad. They go beyond ROAS and use the ratio to measure the actual revenue impact of paid ads on sales. Anko Products.