Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. In the U.S.,

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. On Facebook and Instagram, it’s three seconds.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. eMarketer ). eMarketer ). Viewer fatigue: We have learned to ignore banners. Luma Partners ). Mary Meeker ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100