Click Fraud, CPC and Google - B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

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B2B Marketing Zone

WebMarketCentral

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

Best of 2007: Articles and Blog Posts on SEM

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