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Making waves: Unexpected industries innovating on social

Sprout Social

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. Everyone is a sucker for a good vintage ad.

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9 B2B Marketing Trends to Watch in 2020

Circle Studio

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact.

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Understanding the Marketing ROI of Your Lead Generation Programs

Hinge Marketing

Examples of conversion campaigns include ads, trackable social media campaigns, and events or trade shows. This means that when we create a new campaign in our CRM, we classify it as a “Lead Source” campaign, specifically for lead generation. Trends are easier to uncover with consistency.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Even the Merriam-Webster Dictionary started adding a few to its collection! Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

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What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer

You wouldn’t normally classify your local police department as having one of the best Facebook Pages and content of 2018, but the Norfolk Police aren’t your typical department. Did you notice any trends? Trade shows and conferences. ” – So Yummy. Before You Feel Pressure Watch This ” – Jay Shetty. NPS scores.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. For the last three years, your renewal rate has been about 40% annually, so you can reasonably expect that trend to continue.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

They were invited to write about trends and speak at industry trade shows. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. News sites abound online, while classified ads have been replaced by Craigslist, eBay, Nextdoor, and Facebook Marketplace.