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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

While these terms are thrown about ad nauseam , and often without context or definition, in reality they’re distinctly different. Each has a distinct role and brings unique value to your SEM and digital marketing efforts. Instead, it’s programmed to understand certain interactions and tasks, classify them and then respond accordingly.

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Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

QuanticMind

There is no greater service you can do to your SEM optimization than understanding your business. What are your goals for your SEM program? Let’s then take a snapshot of 1000 clicks and look at the sample data that results. The long-tail is a much talked about topic in SEM. The Qualitative Stuff is the Most Important.

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Introduction to Machine Learning for Marketers and Businesses

QuanticMind

It’s a complex world, and to give an algorithm all of the information it needs to perform a certain task – for instance, predict consumer behavior and design ad strategies accordingly – would be nigh impossible. Instead, we feed sample pieces of information to machines. We’re not there yet. Where we are?

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Become an Expert on Google Shopping, Chapter 6: Six Ways to Profit from the Power of Custom Labels (and Hack COGS!)

QuanticMind

In our previous chapters on mastering Google Shopping and Product Listing Ads (PLAs), we’ve covered Google Shopping basics , clean data feeds , feed optimization , account structure and PLA bidding for Google Shopping. Congratulations – you’ve arrived at Chapter Six of our series on Product Listing Ads (PLAs).

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The 26 Best WordPress Plugins

Webbiquity

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. Pricing: free.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” ” — RazorSocial. Pricing: free. ” — Siasat.