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The Bamboo Project Blog

Buzz Marketing for Technology

This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. Instead of having scribbled thoughts on a scrap of paper Id likely never look at again, the posts I developed became rich with resources and links. But again, we can do so much more than that.

Web 2.0 100
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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

See the paper Demand Generation vs. Marketing Automation in the Resources section of the Raab Guide site for more on this topic.) But I ultimately classify them as SaaS because they offer self-service versions of their data loading and analysis tools. Back to Entiera. This is unusual among consumer marketing automation vendors.