Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Canberk Beker is the head of growth at HockeyStack, a platform that helps marketers better understand how their marketing tactics contribute to growth. And people hate change.

Lead Gen 108

Lead Gen Lead Ranking Marketing Qualified Leads Demand 108

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. Sell, sell, sell.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

SnapApp

JUNE 27, 2018

The problem, however, is there’s often a breakdown in communication between marketing and sales about the quality of a lead. Between these two departments, there’s often confusion around where leads are within the overall sales funnel. Hubspot | LinkedIn. Enter lead scoring. Kevin Walsh. Shayla Price. Nathan Ellering.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Management Sales Qualified Leads 91

Top Rank Marketing

JULY 19, 2023

AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. Writesonic @WriteSonic A collection of AI tools for writing articles, product descriptions, ads, creating article ideas, and more.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Circle Studio

NOVEMBER 21, 2019

Combined with an explosion of new tactics, tools, channels and technology, this has created a proverbial “kid in a candy store” situation for the B2B marketer. In fact, a study from Terminus found that while 45% of B2B companies have some level of ABM program in place, only 9% classify their ABM program as advanced or “fully adopted.”

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. What is a Data Management Platform (DMP)? 3 Data Management Platform (DMP) deployment best practices. Top 10 Data Management Platforms (DMPs) for 2020!

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52