What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports
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JUNE 2, 2022
This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. Customers often give negative feedback on designs and features they would otherwise love, due to load time, responsiveness, and crashes (rather than the usefulness of the original concept).
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