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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

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This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. Customers often give negative feedback on designs and features they would otherwise love, due to load time, responsiveness, and crashes (rather than the usefulness of the original concept).

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

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Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You may need a different tool, or you may even have these features built into what you already use and not be aware of them. Have a landing page ? The result?

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Meta-Analysis in Online Controlled Experiments: An Unbiased Look at the Power and Limitations of This Scientific Method

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How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.