Drive growth with account-based marketing
Martech
MARCH 10, 2022
And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Optimize ad spend and activity towards accounts showing website and ad engagement. Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.) beforehand.
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