SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. I know you''re wondering by now whether I’ll classify AutoPilot as a Customer Data Platform. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2016

What made this tricky is that different vendors provide different combinations of functions, so I couldn’t just classify the vendors themselves. The final step was the trickiest because this was where I was actually classifying vendors. After much pondering, I ended up with a three level approach.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120