Customer Experience Matrix

MARCH 2, 2015

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40