The Scoop on TV Today from a Data/Research Exec’s POV
Insider Interviews
APRIL 22, 2020
As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. Always wanted a solid definition of "Impression-Based Buying"? You got it.
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