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How to create a knowledge base for marketing work management

Martech

Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page. Here are some tips on what to include in your marketing work management knowledge base. The post How to create a knowledge base for marketing work management appeared first on MarTech.

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Thanks to COVID-19, More Companies Will Consider Remote Work in the Future

Biznology

As more companies make the switch, many businesses have shown they can run their operations well while managing remote employees. For some smaller companies, like retail shops, remote work may not be enough. A company knowledge base can help with these managerial duties. The Future of Remote Work.

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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

Companies taking advantage of the Cintell, Customer Intelligence Institute association will gain greater understanding of target audiences interested in their products through foundational primary and secondary research. Their focus is B2B companies struggling with customer intelligence and need help hitting growth and revenue targets.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Now think about what you’ll lose and have to deal with if those individuals leave your company. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there. 25 real examples of how companies have used these techniques to drive renewals, upsells, and cross-sells.

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Knowledge management in the age of social media

Biznology

Social media platforms became the new competing grounds where companies created awareness and build an online presence. Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The benefits of having a knowledge base are many.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.