How Boutique Hotels Create Unique Content that Inspires Loyalty
Content Standard
OCTOBER 22, 2015
Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. It’s a community. They take a persona and merchandise it. A congregation. How very posh—and effective. Takeaway: Get sticky.
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