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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

There will likely be specific criteria that have to be met for any contact, account, or sales conversation to be classified as leads, target accounts, or opportunities that count against pipeline. Continuously monitor your ads’ performance and make necessary adjustments to your keywords. Selecting partners is critical.

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How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. The value of those registrants divided by the cost of the newsletter is an ROI metric.

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The 26 Best WordPress Plugins

Webbiquity

I can use the drag-drop interface to create regular contact forms, registration forms, quizzes, surveys, and so much more.” — RazorSocial (WordPress). A plugin that can help increase blog traffic from Twitter by making it easy for readers to tweet a predefined quote, takeaway, catchy phrase, smart idea, or statistic from your post.