5 Things Industrial Marketers Must Do to Attract Engineers and.
Industrial Marketing Today
AUGUST 20, 2010
For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.
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