Controlling Lead Leakage with Lead Management Best Practices
LeanData
JUNE 15, 2022
But, some lead leakage is inevitable, and, in fact, welcomed, for you do not want to devote precious resources — the time, attention and money of your revenue team — to leads who aren’t qualified, aren’t in your ideal customer profile (ICP), don’t have budget, are media and analysts, and/or any of a multitude of other relevant reasons. .
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