Churn Rate Marketing Budget Open Rate Privacy Protection 
Litmus
JULY 8, 2021
Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Opens and open rate.
Litmus
JULY 20, 2021
Knowing these insights is powerful—they fuel future growth for your email marketing program. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track. Click-to-open rate (CTOR).
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