Remove Churn Rate Remove Lock-In Remove Loyalty Remove Price
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The definitive guide to SaaS pricing models

Tomorrow People

The pricing model your organisation picks affects the success of your go-to-market strategy. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key. This is to ensure that the price of their offering aligns with the value and expectations of their target audience.

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Measure and Keep: 7 Key Customer Retention Metrics to Watch

Oktopost

In this post, we’ll explore the importance of customer retention, show you the seven metrics to watch to see if you’re getting results, and how to use this data to keep your best customers locked in, long-term. Customer retention has an evil twin: churn. Like real-life twins, churn and customer retention are related.

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13 Surprisingly Simple Ways to Reduce Customer Churn

Optinmonster

If you’re like most business owners, you’ll probably struggle with customer churn at some point. That’s why, in today’s post, we’re going to teach 13 proven strategies to reduce customer churn and create life-long relationships with your clients. In the example above, that would be a churn rate of 6.91%.

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The HubSpot Agency’s Guide to Content-as-a-Service

nDash

This growing list of responsibilities forces inbound agencies to face common challenges: Deal Size and Type: Clients push for project-based contracts and à la carte pricing to squeeze more out of every dollar spent. How to structure and price your content services. And the core of that mission has always been the inbound methodology.