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What Is B2B Market Segmentation? Know All the How’s & What’s

Binary Demand

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Customize your marketing mix (product, price, place, and promotion) to each segment and communicate your value proposition effectively.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews.

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