Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter.

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Tomorrow People

MAY 24, 2022

A good example would be Hubspot; every year, the company publishes a comprehensive series of informative assets that go live after INBOUND, their annual product launch event. There is one important thing that differentiates post-launch from pre-launch, and it’s to do with qualitative feedback. Things can slip away quickly otherwise!

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

JUNE 20, 2022

According to B2B International, business-to-business professionals are struggling to differentiate their brand. This inevitably will have a knock-on negative effect on your customer churn rate. What’s more, every asset your brand owns has your logo on it: your business cards, your website, your social media pages, and so on.

Product 177

Product Brand Identity Branding Work Management 177

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sprout Social

JANUARY 30, 2020

Once someone becomes a customer, SaaS companies are responsible for consistently communicating and marketing to them to prevent churn. When someone churns, they’ve basically dropped out of your funnel. According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually. Organic social media.

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Single Grain

NOVEMBER 3, 2020

Unlike traditional companies whose main aim is usually to get a sale, most SaaS companies use content marketing to differentiate themselves from their competitors and attract trial subscriptions or demo sign-ups. For example, HubSpot has a private Facebook group with over 17,000 members. Daily Active Users/Monthly Active Users (%).

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98