Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

BR is your website and/or email Bounce Rate. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Open Rate (OR).

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Top Rank Marketing

APRIL 10, 2024

Organic Click-Through Rate (CTR): Rankings are important, but rankings alone don’t turn browsers into prospects. CTR for search measures the percentage of users clicking on your organic search results compared to the total number of impressions. per click ($100 divided by 200 clicks).

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

Only B2B

FEBRUARY 6, 2018

Have you ever thought of sinking your face and die during a very serious conversation, just because of a few people using hefty terms that you don’t comprehend? CCR: Customer Churn Rate. CRO: Conversion Rate Optimization. CPA: Cost Per Acquisition or Cost Per Action.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

SnapApp

APRIL 4, 2018

The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. 8: Customer Acquisition Cost (CAC). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

FEBRUARY 5, 2020

Not only do KPIs let you measure your goals regularly, they help boost your employee morale by improving conversations. In the above example, webinar engagement metrics are secondary because they help you understand what needs to happen in order to unlock the primary goal of driving sales conversions.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Choozle

MARCH 26, 2019

When measuring site traffic, don’t just focus or rely on page views or the number of hits your website gets but also on how many unique visitors your website get per week or month. Click-through rate (CTR): Click-through rate (CTR) measures how many people clicked on your ads.

Cost per Acquisition 44

Cost per Acquisition Cost Per Click Cost Per Thousand Advertisements 44