CPM, CPC, CPA, WTF? A guide to setting campaign objectives
Choozle
APRIL 30, 2019
CPM, CPC, CPA, CTR, WTF? Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. Should represent the target you wish to pay in order to attain a conversion (i.e., Cost per click (CPC): Cost per click means advertisers pay each time a user clicks on the ad.
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