markempa

MAY 30, 2017

Look at your persona data growth and churn rates. So when you start looking at these growth and churn rates, what you see are some pretty large numbers, and they’re all double digit. Mathew Sweezey: And by the way, in comparison, we have the highest churn rate of any profession. Brian: Crazy.

Linkedin 297

Linkedin Research Studies B2B 297

Single Grain

AUGUST 18, 2020

If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate. Thus, your LTV: CAC ratio will be 666.66/200

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Single Grain

FEBRUARY 5, 2020

ABM pipeline velocity is always better when compared to other lead-nurturing campaigns. 4 Ways to Use Automation with Account-Based Marketing for Better Lead Nurturing. The special KPI dashboard from Scoro displays the following metrics: New leads this month. Revenue comparison. Revenue comparison.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. This blog will draw on our experience dealing with SaaS organizations as we share critical lead nurturing insights.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40