Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
Hubspot
JUNE 8, 2017
Step 2: HubSpot generates an RSS email of our latest content. We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate.
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