Remove Churn Rate Remove Clickthrough Remove Curation Remove RSS
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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

Step 2: HubSpot generates an RSS email of our latest content. We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. RSS: Rich Site Summary. 60 Common Marketing Acronyms.