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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

JUNE 8, 2017

Step 2: HubSpot generates an RSS email of our latest content. We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. RSS: Rich Site Summary. An RSS Feed is a web feed that publishes frequently updated information like blog posts and news stories. Learn more about how to make CTAs effective. Learn more here.).

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