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Smashmouth Marketing

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. If you have great content that people want to read, you can offer it via email and also use it on those other channels.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. If you have great content that people want to read, you can offer it via email and also use it on those other channels.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying?

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying?

Gartner 100
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How to Use B2B Content Syndication to Reach New Audiences and Raise Your Brand Visibility

Smashmouth Marketing

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Expand the kingdom, of course. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

Mike: Social Media. It’s not a stretch to say that many senior executives are not entirely clear on what social media can do for the organization. I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today.

Planning 100
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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Smashmouth Marketing

Mike: Social Media. It's not a stretch to say that many senior executives are not entirely clear on what social media can do for the organization. I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today.

Planning 100