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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But social media, paid advertising, and influencer marketing can also play important roles. Several elements determine the success of your webinars. Image credit: Karolina Grabowska from Pexels.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

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For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts. The importance of search means vendors need to focus on SEO as well as having a presence everywhere their buyers may find them online: software review sites, influential blogs, social media platforms, etc.

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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. Provides support for inbound (SEO and social media management, forms and landing pages) and outbound (email marketing and webinar management) marketing, plus reporting and features for account-based marketing automation.

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12 (of the) Best Content Marketing Infographics of 2013

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but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). 59% of B2B marketers consider blogs their most valuable channel. • Pam is a content marketing rockstar.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

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Corey Eridon walks readers through the process of setting up the “new” Twitter profile page (okay, it’s been a few months now but a lot of Twitterers still haven’t done it) to add a larger header image, then highlights some creative examples from various media outlets, brands and organizations. by Creative Ramblings.

Twitter 100
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22 Noteworthy Content Marketing Guides and Tips

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” What You Absolutely Need To Know About Content Marketing by The B Squared Media Blog. 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. Writing that “You must know who your audience is, who you are and how you can help them solve problems.

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Top 10 Marketing Tools to Step Up Your Game

Webbiquity

Multi-Channel Marketing. Multi-Channel Marketing. Ability to promote campaigns by reaching the customers at a faster pace and exposing them to various channels easily. Custom integrations with marketing automation apps, such as Zapier, Mailchimp, and Marketo. Social media customer service software. Lead Nurturing.