Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
Crimson Marketing
FEBRUARY 3, 2015
With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.
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