LeadSloth

FEBRUARY 17, 2010

I define it much broader: Social Media facilitates any online social interaction, where monologues have been transformed into social dialogs. After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JANUARY 12, 2010

Chris Frank , Director of Marketing, TreeHouse Interactive. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ). Therefore, their lead generation and nurturing programs often focus only on email and web channels. Erik Bower , Co-founder, Marketbright. Christoper Doran , CMO, Manticore Technology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

MARCH 24, 2010

In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce. Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. and by vehicle (Email, Print Mail, SMS, Survey, etc.).

ROI 100

ROI Campaigns Marketing Management SEM 100