Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Many people take a classic approach to social media and treat it like just another media channel and expect to see instant results like they do with other online media like banners, text links and search.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Inbox Insight

NOVEMBER 13, 2018

This is according to a study by the American Marketing Association. This is achieved through connecting the right content, to the right audiences, at the right time, using the best channels. B2B marketers today have access to some incredibly powerful tools and detailed, real-time reporting, but don’t dismiss the older channels!

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

B2B Marketing Zone Posts

JULY 7, 2010

Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Your goal is Brand ROI. To its enthusiasts, however, Twitter is a powerful channel. Customers. -

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40