channel customer target Product Related Topics 
The Effective Marketer
MAY 3, 2011
The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.
The Effective Marketer
JANUARY 31, 2012
Facebook as a place for customers to upload photos of themselves using the product. Twitter to distribute industry news and analysis highly relevant to its customer base. Facebook to provide in-depth information on its products and solicit feedback. LinkedIn as a recruiting channel. A B2B firm might use ….
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The Effective Marketer
MAY 9, 2011
If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. The important thing is how consistent, or integrated your message and branding is across channels.
The Effective Marketer
FEBRUARY 9, 2012
Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. “Increased output is not directly linked to a greater number of leads or customers or higher profit. Capture your target. Sometimes there isn’t any noise.
The Effective Marketer
JULY 21, 2009
Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. Who is our target? Get people to buy our products! Otherwise it’s just buzz. What is it for? What is our goal?
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