6sense

NOVEMBER 19, 2021

For decades, businesses tried to avoid the ineffectiveness of mass marketing ( “You can’t be all things to all people” ) by manually cobbling together segments from disparate sources such as customer lists, tax registers, city directories, and census data. . Marketing Automation Platforms. Your website. Conclusion.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. But is your loyalty program working?

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI.

CRM 128

CRM Top of Funnel Enterprise Management Work Management 128