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Chris Koch

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Increasingly, this will be how we come to know famous people , for better in Fallon’s case, or worse, in Paris Hilton ’s case. Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes.

Wikipedia 100
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The last of the anti-social marketing tactics

Chris Koch

In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. Image via Wikipedia. Actually, calling Smarter Planet a tagline does it a disservice.

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The last of the anti-social marketing tactics

Chris Koch

In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. Image via Wikipedia. Actually, calling Smarter Planet a tagline does it a disservice.

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How to build emotional engagement in B2B marketing

Chris Koch

I may need to keep an eye on these guys in case they say something else that moves me. Image via Wikipedia. Okay, so it’s not big emotion, but it hits some buttons: Gratitude. This company understands my pain. These guys are smart. But for all of these things to hit, customers need to be able to connect them to people.

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Why Tut would have been buried with his iPhone

Chris Koch

Image via Wikipedia. What I realized is that the iPhone and iPad aren’t just jewels, they are jewel cases. (For sure Tut would have shoved some of the gold trinkets aside to be buried with his iPhone and iPad.). But there’s something else here that brings out another primal drive in us. They contain our collection of applications.

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. In many cases, we’re charging too much for our content and in other cases not enough. No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. Trouble is, we take a one-price-for all approach to our content.

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. In many cases, we’re charging too much for our content and in other cases not enough. No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. Trouble is, we take a one-price-for all approach to our content.