Remove case proposal

Tomorrow People

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

For example, they might be lowering their prices to incentivise more sales. This is when you should begin assessing their marketing mix (product, price, place and promotion). In this case, you should reinforce them and strive to improve when possible. Do you have enough resources to achieve this?

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Price: How much will you charge for your products for each customer group? Putting pricing and distribution to one side—(although messaging can be important in both, they are more commercial and logistic endeavours respectively)—striking the right message proposition is crucial throughout all stages.