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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

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Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

Blog WhitePaperPundit Twitter Jonathan_Kantor. Gender: provides guidance as to whether you should include a case study in your white paper. By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience.

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