Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

FEBRUARY 5, 2013

To showcase their credentials, every account practitioner should maintain a complete and up-to-date biographical profile on the company’s website and on LinkedIn. that can be merchandised by the firm to keep the firm in play.

B2B Sales 100

B2B Sales Cross-Selling Work Management B2B Marketing 100

Leadspace

NOVEMBER 28, 2016

Since you can’t expect sales and marketing reps to spend their days trawling through Facebook and LinkedIn, you’ll need a data solution which does it all for you. But even that’s not enough. All of that enriched data needs to be regularly refreshed, or else your database will deteriorate in quality remarkably quickly.

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing ABM Campaigns 48

Bluetext

JULY 16, 2021

Prep them with swag bags of new branded merchandise, prepare a digital brand assets package with all new branded collateral templates like pitch decks/presentations, datasheets, white papers, business cards/stationery, email signatures, brand guidelines on how to use and apply the new branding, etc. Case Study: SpaceIQ.

Brand Identity 26

Brand Identity Branding Work Management Marketing Analytics Tools 26

Valasys

FEBRUARY 17, 2023

Sales Collaterals like eBooks, Whitepapers, Case studies, datasheets, pitch decks, sales presentations & more. LinkedIn Marketing: LinkedIn is easily the most interacted platform for the B2B domain. With over 5 million users on the platform, LinkedIn is a gold mine for B2B marketers to score quality leads.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. B2B Lead Generation Benchmark Study 2009. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Their resource center provides an easy-to-navigate list of events, case studies, and reports. Visual Merchandising of Featured Content. Also note that we focus our resource center on early- and mid-stage content, so our resource center doesn’t have late-stage content such as customer case studies (yet).

Resources 48

Resources B2B Thought Leadership Advertising Agencies Content 48