Why is Inside Sales So Scared of Lead Nurturing?
The Point
APRIL 1, 2014
Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Marketo creates task in CRM reminding BDR to call lead 4 weeks later.
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