Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
The Point
SEPTEMBER 17, 2014
In particular, they recommended instituting a structured program of emails designed to respond immediately to new leads, a function that previously was the sole responsibility of Sungard AS’ telemarketing team. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.
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