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The 5 Top Media for Cold Prospecting

ViewPoint

Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

B to B 120
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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Direct marketing lists? In my view, the foundation of an ideal solution hinges on bi-directional information flow between the Marketing process and the Sales process.