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LeadSloth

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Webinar Recording: 7 Steps to Finding Untapped Revenue

LeadSloth

Case Study. Need Help Finding those Gold Nuggets in Your Database? . # 2:CHOOSE the Right Audience. 3: Know them WELL. 4: Provide VALUE. 5: Make OFFERS They Can’t Refuse. 6: HAVE Conversations. 7: Track & MEASURE. The Complete Process. Let’s Talk!

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Okay, I made up the part about brewing coffee.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Will Schnabel has published some really good pieces, such as “ 5 Tips to Improve Efficiencies Using Lead Management Solutions “ Lately they have been publishing some customer case studies and guest articles, so I hope they will again publish some in-depth articles. So 11 it is :- ).

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What Lead Nurturing Content to Send When?

LeadSloth

For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. In your email campaign, start with a couple of educational emails that contain helpful content.

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Lead Nurturing for Software Trials

LeadSloth

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems.