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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Privacy Policy | Site designed by AMAInteractive a div. Resources

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

Citigroup not only bolds it in its Privacy Policy, but they also reiterate not to include account or PINs every single time they ask someone to DM their phone number to be contacted. Barn Raisers LLC has aggregated a fine arsenal of case studies on the subject -- let's dive into two remarkable examples.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Case studies and customer testimonials.