Case Study Email Campaigns Marketo Open Rate 
Optinmonster
JANUARY 24, 2024
As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.
DealSignal
FEBRUARY 23, 2023
To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.
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Scoop.it
JANUARY 28, 2021
By using powerful Email Service Providers (ESPs) like HubSpot, Mailchimp, and Marketo, you can reach out to several subscribers at a time without the risk of getting blacklisted or blocked by the Internet Service Providers. To carry out effective B2B email marketing, you must have access to valid email addresses of qualified leads.
The ABM Agency
MAY 26, 2023
Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. Email Marketing Best Practices for ABM Segmentation: Divide your target accounts into smaller groups based on factors such as industry or job title.
Vidyard
MARCH 28, 2017
We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key. The cool thing about Vidyard is that it integrates with your marketing automation platform (in our case, Marketo) to track and measure the impact of your video content.
Adobe Experience Cloud Blog
NOVEMBER 14, 2016
When you have identified the attributes that your target account contacts will most closely identify with, you can design communications and campaigns based on them. For example, if 30% of your target accounts are using a competing product, you can develop an email campaign focused on how your product compares.
Adobe Experience Cloud Blog
APRIL 15, 2016
A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened. But this isn’t necessarily true. I’d love to hear them in the comments below.
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