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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

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Why customer advocacy should be at the heart of your marketing

markempa

And delighted customers are your most powerful hidden sales force. Mark is the Founder and CEO of Influitive and he’s been a thought leader in the space of sales and marketing technology; a real innovator. One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

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Industry changing AI-powered Admissions Assistant launched for higher education

Conversica

Conversica’s most recent research on inquiry follow-up in higher revealed that 27 percent of schools contacted did not respond at all — not a single email or phone call — to the prospective student (as documented in the Sales Effectiveness Report in Education ). Be more effective at cross-selling. Additional information.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. In the grand view, marketing, technology, and management are becoming inseparable.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

For this reason, IMC campaigns are sometimes referred to as cross-channel marketing campaigns. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. A growing number of events require speakers to center their presentations on case studies.