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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

Read the full case study. Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study on its website.

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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

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Drive growth with account-based marketing

Martech

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). a case study, additional zero-touch tactics/assets, etc.) HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase). Terminus, Demandbase).

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The Definitive guide to Account-Based Marketing

Unbound B2B

According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. You should look for high-value target accounts customer relationship management (CRM) tools based on your previous interactions with targeted businesses. But where can you find these target accounts?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Scaling every stage of your ABM Program with Insight

Business Brainz

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Building Strong Buyer Relationships. Measuring success.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”.