41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: The faster the follow-up with an SQL, the higher the close rate. . Common tool used: Marketo. . #4: The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Email open and clickthrough rates.
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