Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Make sure each action has a deadline to keep people on track and create a sense of urgency. Studies show customer-centric companies are 60% more profitable compared to those that aren’t focused on the customer. So, listen actively. Then, act on the feedback.

Marketing AI 130

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 130

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. Say you have 2 marketers and 6 sales reps on your team. of your customers generate 100% of your word of mouth marketing. Say your company produces a technical SaaS tool for marketing teams. Blog Regularly. Image source.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. SEO pages, Facebook landing pages, etc.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96