The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's an alternative metric to CPA. The Google Display Network is a network of publishers who can bid on different ads and use Google's data to improve their targeting.
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