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How to increase your conversion rate in email marketing

Conversica

How can you optimize your email marketing strategy to compel your audience to engage with your team at the right time and proceed along the path toward conversion? The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Expected and readable.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

How can you amplify and extend new releases through social media? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. contention that “You don’t need a PR agency.&# Optimize company news for SEO benefit?

PR 100
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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

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Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. We’ve already touched on the importance of calls-to-action, but how can you make them more successful? Early-stage leads, for example, may be interested in an offer for your new pieces of premium content.

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3 Irresistibly Easy Ways to Save Time with ESP Sync

Litmus

In fact, stopping to switch between applications can reduce your daily productivity by up to 80%. So stakeholders have access to the most recent version at all times and you can have a truly agile workflow. Discover the rest of our micro-efficiency tips in our ebook, Going Agile: The New Email Workflow. Be more agile.

Eloqua 72
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25 Critical Marketing Automation Tips Every Marketer Should Know

Single Grain

But what are they exactly and how can they help you grow your business? Marketing automation programs include such a wide range of features that defining what they are is easiest done by examining what it is they can do. MA programs can help you track prospects’ activities. MA programs can automate email nurturing campaigns.