can-industrial-b2b-marketers-learn-creative-problem-solving-from-fifth-graders 
Industrial Marketing Today
JULY 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Kim found creativity scores had been steadily rising, just like IQ scores, until 1990.
Industrial Marketing Today
JULY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Steve attended SXSW in Austin earlier this year and was part of a recent discussion that included people from both sides of the creation vs. curation debate.
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Industrial Marketing Today
AUGUST 20, 2010
So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.
Industrial Marketing Today
JULY 23, 2010
I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.
Industrial Marketing Today
JULY 1, 2010
It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.
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